Current Fan Market: Is a Tower Fan Worth Buying Today?

Thinking of buying a fan? Our latest guide analyses current prices for tower fans like Thermex and Dyson, advising when to buy now and when to wait for better deals.

4 min readPublished 3 Nov 2026Fans

The market for fans can be unpredictable, with prices often fluctuating based on demand and seasonal shifts. Right now, shoppers looking for a new fan will find a handful of options, but only a select few are currently trading at a price that makes them a clear 'buy'. Our analysis of the current market indicates that while some models offer immediate value, others are best observed for future price drops.

The Fan Market Right Now

The fan category, like many home appliances, experiences periods of quiet and bursts of activity. As of today, the selection of fans offering significant savings is somewhat limited. This doesn't mean there are no opportunities, but it does mean a discerning approach is necessary. For those focused on tower fans, there are two notable models we're tracking closely: the Thermex Gulvventilator Ariante Tower and the Dyson Cool™ AM07 tårnventilator.

Our data shows that one of these is currently positioned as a strong 'buy', while the other is best placed on a 'wait' list, as its current price aligns closely with its fair value, suggesting potential for future reductions.

What to Buy Today

If you're in immediate need of a fan and want to secure a good deal, the THERMEX GULVVENTILATOR ARIANTE TOWER stands out. Our analysis indicates this model is currently a 'buy', trading below its calculated fair value. With a current price of 1.851 kr., it represents a 3% discount against its fair value of 1.917 kr.

This Thermex tower fan offers practical features for home cooling. It comes with a remote control, provides three speed settings, and can oscillate 70 degrees from side to side, covering an area of up to 8 square metres. Historically, its price has ranged from 1.851 kr. to 3.181 kr., making its current price point the lowest we have observed. This makes it a compelling option for anyone looking to make a purchase now.

What to Wait For

For those considering a premium fan, the Dyson Cool™ AM07 tårnventilator (Hvid/Sølv) is a popular choice, but our current verdict is to 'wait'. While it's available at 2.648 kr., this price is almost exactly at its fair value of 2.654 kr., indicating there isn't a significant saving to be had right now. Over its tracking history, this Dyson model has been observed between 2.648 kr. and 4.139 kr., suggesting there is certainly room for its price to drop further from its current level.

The Dyson Cool™ AM07 tårnventilator is designed for larger rooms, utilising Air Multiplier™ technology to amplify ambient air, delivering a smooth, uninterrupted airflow without visible blades. While its technology and design are appealing, patience could pay off here. Keeping an eye on its price might lead to a more opportune moment to buy.

Timing Your Purchase: General Advice for Fans

Understanding the rhythm of fan prices is key to making a smart purchase. While there are always exceptions, patterns often emerge. Demand for fans typically surges with warmer weather, which can lead to price increases as retailers adjust. Conversely, off-peak periods or end-of-season sales might present better opportunities.

How Prices Fluctuate

As seen with the Dyson model, even popular products can have wide price ranges over time. A product's 'fair value' is our calculation of what it's genuinely worth, based on its historical pricing and market trends, not simply a retailer's 'was' price. When a product's current price is below its fair value, it's a strong indicator to 'buy'. If it's at or above, it's generally better to 'wait' or 'watch'.

Using Swuupi for Future Deals

To ensure you don't miss out on future savings, we recommend monitoring the fan category page at Fans. This page is updated continuously, reflecting the latest price changes across all the retailers we compare. Setting up price alerts for specific models, like the Dyson Cool™ AM07 tårnventilator, can notify you the moment its price drops into a more favourable 'buy' zone.

Patience Pays Off

Given the current market, where only a few significant deals are active, patience remains a virtue. While the THERMEX GULVVENTILATOR ARIANTE TOWER offers good value today, waiting for models like the Dyson to fall below their fair value could result in substantial savings. Always check the current verdict before making a decision, as market conditions can shift rapidly.

By staying informed and using our price tracking tools, you can ensure you're making the most informed decision, buying when the price is right, and avoiding overpaying.

Where to buy

Cheapest verified price per product at the last check. Prices move daily — the linked product page always shows the current one.

Some links are affiliate links. We earn a commission if you buy, at no extra cost to you. It never affects a timing verdict, which is computed from price data alone.

Written by Swuupi's price engine from measured price history, and refreshed as the market moves.

Products covered in this guide

Every product below is tracked daily. Open one to see its full price history and current timing verdict.

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